Bicester Welcomes The Village Attic

Aisle 8 partnered with Bicester Village to amplify the launch of The Village Attic, a pop-up space celebrating sustainable fashion in collaboration with Smartworks and curated by Bay Garnett. The initiative showcased a carefully edited selection of designer pieces, blending style with purpose, while championing the values of circular fashion

Our approach combined strategic media engagement with event support to ensure maximum visibility. Securing over 13 top-tier media placements, spanning fashion, lifestyle, and sustainability-focused outlets, highlighting the pop-up’s unique offering and its partnership with Smartworks. As well as securing profiling opportunities for Bay Garnett to discuss the initiative

For the opening event, Aisle 8 invited targeted media to experience the pop-up first-hand. Attendees enjoyed an exclusive preview of the designer edit, alongside a panel discussion featuring Smartworks and Chantal Khoueiry, Chief Culture Officer at The Bicester Collection. This approach not only generated media coverage but also positioned The Village Attic as a must-visit destination for audiences interested in sustainable and considered fashion

Through a combination of press outreach, strategic invitations, and event curation, Aisle 8 successfully drove awareness, engagement, and positive sentiment for The Village Attic, demonstrating our expertise in blending fashion storytelling with impactful PR campaigns