We are a full service, integrated and creative public relations agency based in London. We specialise in building fashion, beauty and lifestyle brands with a proven track record of strategic and creative storytelling

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We collaborate with brands we love and believe in, leaning in and thinking laterally about how to take them to the next level and beyond

Jo Loves: With Love From Como

To mark the launch of latest Jo Loves limited edition fragrance, With Love From Como, Aisle 8 supported a poolside celebration at Pan Pacific London with a press and influencer guestlist. Inspired by Jo's travels to Lake Como, guests were treated to a slice of la dolce vita in London complete with signature cocktails, curated fragrance moments, and Italian-inspired canapes. The event welcomed top-tier media including Evening Standard, Forbes, The Independent and Red Magazine as well as beauty and lifestyle influencers, all immersing in Jo Loves’ summer-long takeover at the hotel

Vuori King's Road Opening

Aisle 8, in partnership with The Lede Company, supported the store opening for Vuori's third London location on the iconic King's Road. Store launch activities included a 5k store run with Spencer Matthews, Pilates class hosted by Ashlea McKee to introduce the store's community studio space, and wellness brunch catered by All In A Box. Guests were dressed in Vuori's latest seasonal drops ahead of the in-store activations, and left with bespoke embroidered Vuori totes. Aisle 8 secured press from titles such as The Independent, Financial Times HTSI and The Guardian, plus confirmed coverage from WWD, The London Standard, SL Man, Women's Health and The Gentleman's Journal

Bicester Village 30th Anniversary

Aisle 8 led the communications for Bicester Village’s 30th anniversary - a milestone celebrating three decades of luxury retail. The campaign launched with a feature in WWD, three-page feature in Sunday Times STYLE, and 20+ pieces of top-tier coverage - including British Vogue, The Guardian, and The London Standard. To mark the occasion, Aisle 8 supported the launch of 1995 - a commemorative magazine created with The Gentlewoman, alongside Village pop-up and guest experiences. In addition, Aisle 8 introduced a new creative campaign concept ‘What Will You Find?’, a five-part episodic series to signify a new visual language for Bicester Village. Part two of the anniversary campaign launches in July

MERIT x Sephora UK Launch

Aisle 8 led the communications for MERIT’s long-awaited launch into Sephora UK. A four-week campaign to drive mass awareness started with an exclusive reveal with Business of Fashion, followed by 20 media placements with a total reach of 1 billion+, including Sheerluxe, Stylist and Marie Claire. Ahead of the launch, Aisle 8 created a bespoke 5-Minute MERIT Morning and Moka Pot mailer with shade-matched collections to 500+ press and influencers. To mark MERIT x Sephora UK launch week, Aisle 8 managed the guest list for a series of events including: VIP London cocktail party, influencer masterclasses with MUA Zoe Taylor, and Covent Garden consumer pop-up

Chelsea Peers Wellness Weekend

Aisle 8 and Chelsea Peers hosted a spring Wellness Weekend retreat at The Pig at Bridge Place, welcoming nine top-tier press for an immersive overnight escape. Media guests - including Marie Claire, WhoWhatWear and The Standard - were introduced to the new SS25 Lounge collection through a curated gifting suite featuring personalised loungewear. The experience was brought to life with nature-inspired activities like garden foraging, forest bathing, and sound healing sessions led by wellness expert Eva Syti that showcased Chelsea Peers’ creativity and dedication to sustainability

Vuori Regent Street Store Opening

Marking the California-based brand’s first ever UK flagship, Aisle 8 led the store opening week-long campaign for Vuori’s new Regent Street location. The campaign started with industry-wide media interviews with Founder Joe Kudla with WWD, BoF and Sky News, before an intimate dinner at Maison Estelle to mark the store opening. The day before launch, one-to-one media previews were held at the store with apparel personalisation, followed by a party in the evening. With music by DJ India Bailey, the store party was attended by a guest list of media, influencers and VIPs, including Ed Westwick and Amy Jackson Westwick, Sabrina Elba and Lucien Laviscount

Our Place Wonder Oven Launch

Aisle 8 launched the Our Place Wonder Oven into the UK market with a series of events, strategic media relations campaign and product placement, in partnership with exclusive retail partner, Selfridges. The campaign featured 'first look' & demos led by co-founder Shiza Shahid at key media offices to give editors a preview of the Wonder Oven in action. Mass product seeding sparked social media buzz from creators like Calum Harris, Zeena Shah, Fleur De Force and Sam Jones. The launch generated 39 pieces of editorial, including 24 standalone features

MERIT x Tish Weinstock

Aisle 8 introduced Tish Weinstock to the MERIT brand, working with the renowned Beauty Director to host an intimate dinner with her industry friends, celebrating the launch of MERIT’s Solo Shadow collection. Guests included high profile talent Camille Charriere, Annie Brookes, Mary Charteris, Jess Diner and Bettina Looney

MZ SKIN by Dr Maryam Zamani

Aisle 8 launched MZ SKIN LightMAX MiniPro Eyeconic™ LED Mask - the world’s first-to-market LED Eye Device - at Claridge’s Hotel with Dr. Maryam Zamani. The full-day event incorporated a lunch for twenty high-profile media attendees, followed by cocktails at dusk for high-profile content creators and VIP brand fans. Media guests included Vogue, Net-A-Porter, Financial Times How To Spend It and Hollywood Facialist Adeela Crown

Nere

Aisle 8 launched the luggage brand in to the UK market with a custom pop up immersive space in Central London, a bespoke media and social strategy which led to widespread coverage across multiple platforms, as well as founder profiling and business press

Ferrari

Aisle 8 takes editors, KOL’s and influencers on curated excursions that highlight the aspiration and adventure associated with the luxury Italian automotive brand. From arriving by helicopter and taking in the infamous hill at Goodwood Festival of Speed, to exploring the coastal roads of Tuscany, Northern Ireland and the French Riviera and organising weekend media test drives.. Introducing new audiences to the power and potential of the prancing horse

MERIT x JW Anderson

Aisle 8 coordinated the make-up look for the JW Anderson AW24 show, hosting VIP media and content creators backstage to secure widespread coverage of the collaboration. Make-up artist Lynsey Alexander used the Signature Lip Matte Vermillion, which marked the launch of the new lip collection. Attendance and coverage included Vogue, Dazed, Elle, Harper’s Bazaar and The Face

Vuori BlissBlend™

To launch the new Vuori BlissBlend collection, Aisle 8 worked with Bryony Deery and Chloe Pierre to create an immersive movement and wellness townhouse experience for media, talent and consumers, landing widespread media and social coverage

Allbirds

Aisle 8 launched Allbirds into the UK market and has since worked with the brand on key messaging and communications for both business and lifestyle media. This includes feature and news placement, guidance on Key Opinion Leader partnerships and brand opportunities

Our Place x Grind

Aisle 8 brought Our Place and Grind together with a limited-edition product set. Editors and influencers experienced a bespoke breakfast event at Grind in London Bridge, hosted by Our Place and Grind Founders Shiza Shahid and David Abromovich

Jo Loves at Shangri-La The Shard

Aisle 8 worked with Shangri-La, The Shard Hotel and Jo Loves to host a cocktail party for Jo Malone CBE. Over two hundred press, influencers and brand fans attended. The cocktail party celebrated the Jo Loves amenity line & exclusive fragrance experience at Shangri-La, The Shard in London

Zuvi Halo UK Launch

Aisle 8 launched hairdryer Zuvi Halo into the UK market. We dubbed it as the Tesla of hairdryers, securing widespread coverage including India Knight’s prestigious column in Sunday Times Style and standalone features in sales driving media such as Glamour, Daily Mail and The Daily Telegraph

Thérapie Clinic Core to Floor Launch

Aisle 8 identified and secured Laura Whitmore as brand ambassador for Thérapie Clinic’s new women’s wellness treatment Core to Floor. The partnership was marked with an immersive Pilates event hosted by Laura’s instructor Gaby Noble at 180 The Strand, with 60 editor and creator guests throughout the day

Lovevery

Aisle 8 and Lovevery Co-Founder Jessica Rolph hosted an event to introduce the brand in the UK market. Focusing on 1:1 appointments and interview time with editors from top consumer lifestyle and parenting publications. An opportunity to learn more about the brand and explore the full range of Play Kits and wider product range

Superga

Aisle 8 has worked with Superga to build a loyal, diverse and inspirational community, cementing its position as a desired fashion footwear brand, delivering product placement, partnerships, influencer marketing and the right events

Luxury Stores at Amazon

Aisle 8 created and produced a launch event to celebrate the pre-loved partnership between HEWI and Luxury Stores at Amazon. Caroline Issa hosted a fireside conversation with the HEWI Founder and CEO as well as Amazon Fashion Executives, followed by a dinner with Europe’s most influential editors and writers. Coverage across Europe supported the launch

Amazon Fashion - influencer edit

Aisle 8 produced an EU focused lookbook with press worthy talent wearing head-to-toe Amazon Fashion to showcase the credible products and brands available on-site. Elevating brand positioning and driving stories within leading fashion target media. Aisle 8 partnered with influencer Zeena Shah, to select and be shot in Amazon Fashion utilising own brands like The Drop, alongside leading fashion brands Levi’s and JW PEI to promote the elevated product offering on-site. The edit was celebrated during a trip in Lake Como, Italy attended by media