Our Place Wonder Oven Launch

Aisle 8 launched the Our Place Wonder Oven into the UK market with a series of events, strategic media relations campaign and product placement, in partnership with exclusive retail partner, Selfridges. The campaign featured ‘first look’ & demos led by co-founder Shiza Shahid at key media offices to give editors a preview of the Wonder Oven in action. Mass product seeding sparked social media buzz from creators like Calum Harris, Zeena Shah, Fleur De Force and Sam Jones. The launch generated 39 pieces of editorial, including 24 standalone features