Bringing Kulfi’s Bold, South Asian–Inspired Beauty to the UK

Kulfi Beauty made its UK debut with retail partner Space NK, a milestone moment for founder Priyanka Ganjoo and the Kulfi team. To celebrate, we hosted an intimate event in Space NK with press, influencers and the Kulfi community. The event featured exclusive makeup masterclasses from Sam Chapman that brought the brand’s bold, South Asian inspired vision to life. Alongside the event, we launched their Lip Snacks in the UK with a standout branded doughnut mailer, designed to immerse the community in Kulfi’s playful, nostalgic world. Our targeted seeding programme placed Kulfi’s products in the hands of press, beauty tastemakers and influencers and generated a social buzz that amplified the brand’s UK launch