MERIT x Sephora UK Launch

Aisle 8 led the communications for MERIT’s long-awaited launch into Sephora UK. A four-week campaign to drive mass awareness started with an exclusive reveal with Business of Fashion, followed by 20 media placements with a total reach of 1 billion+, including Sheerluxe, Stylist and Marie Claire. Ahead of the launch, Aisle 8 created a bespoke 5-Minute MERIT Morning and Moka Pot mailer with shade-matched collections to 500+ press and influencers. To mark MERIT x Sephora UK launch week, Aisle 8 managed the guest list for a series of events including: VIP London cocktail party, influencer masterclasses with MUA Zoe Taylor, and Covent Garden consumer pop-up