Vuori King’s Road Opening

Aisle 8, in partnership with The Lede Company, supported the store opening for Vuori’s third London location on the iconic King’s Road. Store launch activities included a 5k store run with Spencer Matthews, Pilates class hosted by Ashlea McKee to introduce the store’s community studio space, and wellness brunch catered by All In A Box. Guests were dressed in Vuori’s latest seasonal drops ahead of the in-store activations, and left with bespoke embroidered Vuori totes. Aisle 8 secured press from titles such as The Independent, Financial Times HTSI and The Guardian, plus confirmed coverage from WWD, The London Standard, SL Man, Women’s Health and The Gentleman’s Journal