Vuori Regent Street Store Opening

Marking the California-based brand’s first ever UK flagship, Aisle 8 led the store opening week-long campaign for Vuori’s new Regent Street location. The campaign started with industry-wide media interviews with Founder Joe Kudla with WWD, BoF and Sky News, before an intimate dinner at Maison Estelle to mark the store opening. The day before launch, one-to-one media previews were held at the store with apparel personalisation throughout the day, followed by a VIP party in the evening. With music by DJ India Bailey, the party was attended by a guest list of media, fitness enthusiasts, influencers and VIPs, including Ed Westwick and Amy Jackson Westwick, Sabrina Elba and Lucien Laviscount