My First Tonies Launch Event

Aisle 8 supported Tonies in hosting an immersive morning at B_Together, St John’s Wood, inviting 30 key media and content creators to discover the new My First Tonies range

Designed to reflect Tonies’ mission of inspiring imagination and learning through play, the event brought parents, carers, and little ones together for a morning of exploration, connection, and discovery. Guests enjoyed a relaxed brunch setting, connecting with fellow parents and industry peers in a warm, welcoming environment

Early Years Expert Fi Star-Stone led an engaging talk on speech development, highlighting how Tonies supports early learning and communication milestones. Meanwhile, children explored an interactive play zone, encouraging creativity and hands-on discovery

The experience showcased the key benefits of the My First Tonies range, from supporting fine motor skills and improving sleep routines to fostering creativity and independence, while also spotlighting the brand’s new +1 certification. Paid content and event attendance from Ashley James, Lucy Watson, and Ferne McCann amplified the launch, bringing authentic storytelling to family-focused audiences