Launching Toniebox 2: An Immersive, Playful Experience for UK Families

For the UK launch of Toniebox 2 and ToniePlay, we designed a phased campaign that built anticipation and positioned tonies as the leader in screen-free play. We profiled the brand and business through a national CEO interview around the impact of tonies, with targeted features and reviews of the product across parenting, lifestyle and toy media. Inviting press to the brand’s HQ in Germany for an exclusive preview. The launch moment was an immersive London event, where press, influencers, retailers and tastemakers came along with their children to experience the Toniebox 2 and ToniePlay in action. The event fuelled amazing coverage, spotlighting the product as the next generation of screen-free fun