Bicester Village 30th Anniversary

Aisle 8 led the communications for Bicester Village’s 30th anniversary – a milestone celebrating three decades of luxury retail. The campaign launched with a feature in WWD, three-page feature in Sunday Times STYLE, and 20+ pieces of top-tier coverage – including British Vogue, The Guardian, and The London Standard. To mark the occasion, Aisle 8 supported the launch of 1995 – a commemorative magazine created with The Gentlewoman, alongside Village pop-up and guest experiences. In addition, Aisle 8 introduced a new creative campaign concept ‘What Will You Find?’, a five-part episodic series to signify a new visual language for Bicester Village. Part two of the anniversary campaign launches in July