MISSOMA Press Trip

Aisle 8 created and hosted a press trip to immerse press into the world of Missoma, build strong relationships with media and drive brand engagement. Media were invited to stay at the Petunia Hotel in Ibiza. With branded touch points throughout the stay guests experienced elevated activities. The trip provided the opportunity to nurture relationships between senior Editors and Founder Marisa Hordern and coverage secured in advance of the trip included interviews, brand features, news stories and product placement