We are a full service, integrated and creative public relations agency based in London. We specialise in building fashion, beauty and lifestyle brands with a proven track record of strategic and creative storytelling

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We collaborate with brands we love and believe in, leaning in and thinking laterally about how to take them to the next level and beyond

MERIT x Tish Weinstock

Aisle 8 introduced Tish Weinstock to the MERIT brand, working with the renowned Beauty Director to host an intimate dinner with her industry friends, celebrating the launch of MERIT’s Solo Shadow collection. Guests included high profile talent Camille Charriere, Annie Brookes, Mary Charteris, Jess Diner and Bettina Looney

MZ SKIN by Dr Maryam Zamani

Aisle 8 launched MZ SKIN LightMAX MiniPro Eyeconic™ LED Mask - the world’s first-to-market LED Eye Device - at Claridge’s Hotel with Dr. Maryam Zamani. The full-day event incorporated a lunch for twenty high-profile media attendees, followed by cocktails at dusk for high-profile content creators and VIP brand fans. Media guests included Vogue, Net-A-Porter, Financial Times How To Spend It and Hollywood Facialist Adeela Crown

Nere

Aisle 8 launched the luggage brand in to the UK market with a custom pop up immersive space in Central London, a bespoke media and social strategy which led to widespread coverage across multiple platforms, as well as founder profiling and business press

Ferrari

Aisle 8 takes editors, KOL’s and influencers on curated excursions that highlight the aspiration and adventure associated with the luxury Italian automotive brand. From arriving by helicopter and taking in the infamous hill at Goodwood Festival of Speed, to exploring the coastal roads of Tuscany, Northern Ireland and the French Riviera and organising weekend media test drives.. Introducing new audiences to the power and potential of the prancing horse

MERIT x JW Anderson

Aisle 8 coordinated the make-up look for the JW Anderson AW24 show, hosting VIP media and content creators backstage to secure widespread coverage of the collaboration. Make-up artist Lynsey Alexander used the Signature Lip Matte Vermillion, which marked the launch of the new lip collection. Attendance and coverage included Vogue, Dazed, Elle, Harper’s Bazaar and The Face

Vuori BlissBlend™

To launch the new Vuori BlissBlend collection, Aisle 8 worked with Bryony Deery and Chloe Pierre to create an immersive movement and wellness townhouse experience for media, talent and consumers, landing widespread media and social coverage

Allbirds

Aisle 8 launched Allbirds into the UK market and has since worked with the brand on key messaging and communications for both business and lifestyle media. This includes feature and news placement, guidance on Key Opinion Leader partnerships and brand opportunities

Our Place

Aisle 8 brought Our Place and Grind together with a limited-edition product set. Editors and influencers experienced a bespoke breakfast event at Grind in London Bridge, hosted by Our Place and Grind Founders Shiza Shahid and David Abromovich

Jo Loves at the Shangri-La The Shard, London

Aisle 8 worked with Shangri-La, The Shard Hotel and Jo Loves to host a cocktail party for Jo Malone CBE. Over two hundred press, influencers and brand fans attended. The cocktail party celebrated the Jo Loves amenity line & exclusive fragrance experience at Shangri-La, The Shard in London

Zuvi Halo UK Launch

Aisle 8 launched hairdryer Zuvi Halo into the UK market. We dubbed it as the Tesla of hairdryers, securing widespread coverage including India Knight’s prestigious column in Sunday Times Style and standalone features in sales driving media such as Glamour, Daily Mail and The Daily Telegraph

Therapie Clinic Core to Floor Launch

Aisle 8 identified and secured Laura Whitmore as brand ambassador for Therapie Clinic’s new women’s wellness treatment Core to Floor. The partnership was marked with an immersive Pilates event hosted by Laura’s instructor Gaby Noble at 180 The Strand, with 60 editor and creator guests throughout the day

Lovevery

Aisle 8 and Lovevery Co-Founder Jessica Rolph hosted an event to introduce the brand in the UK market. Focusing on 1:1 appointments and interview time with editors from top consumer lifestyle and parenting publications. An opportunity to learn more about the brand and explore the full range of Play Kits and wider product range

Superga

Aisle 8 has worked with Superga to build a loyal, diverse and inspirational community, cementing its position as a desired fashion footwear brand, delivering product placement, partnerships, influencer marketing and the right events

Luxury Stores at Amazon

Aisle 8 created and produced a launch event to celebrate the pre-loved partnership between HEWI and Luxury Stores at Amazon. Caroline Issa hosted a fireside conversation with the HEWI Founder and CEO as well as Amazon Fashion Executives, followed by a dinner with Europe’s most influential editors and writers. Coverage across Europe supported the launch

Reluxe Launch

Aisle 8 produced and managed an exclusive preview for the launch of the luxury resale platform educating and communicating the USP of Reluxe and functionality. Coverage included a three page feature on Founder Clare Richardson in FT How to Spend it followed by launch coverage in Sunday Times Style, Grazia, Vogue Online, i-D, Stylist, Observer, Sheerluxe and Harpers Bazaar. Aisle 8 managed content shoots and interviews with key tastemakers including Lucy Williams, Bettina Looney and Pandora Sykes

Amazon Fashion - influencer edit

Aisle 8 produced an EU focused lookbook with press worthy talent wearing head-to-toe Amazon Fashion to showcase the credible products and brands available on-site. Elevating brand positioning and driving stories within leading fashion target media. Aisle 8 partnered with influencer Zeena Shah, to select and be shot in Amazon Fashion utilising own brands like The Drop, alongside leading fashion brands Levi’s and JW PEI to promote the elevated product offering on-site. The edit was celebrated during a trip in Lake Como, Italy attended by media